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The annual Dubai Shopping Festival (DSF) draws shoppers from the Indian subcontinent and around the region. Other, smaller shopping festivals such as Dubai Summer Surprises are held throughout the year.

One of the most imporant personality figures in Dubai is Sheikh Rashid bin Saeed Al Maktoom. He ruled Dubai for over 30 years within which he created major large projects like the Jebel Ali free zone, world trade center and the airport.

Dubai International Airport is a fortress hub for Emirates airlines and has a vast Duty Free shopping centre. It is also considered to be among the world's best and finest airports. Dubai airport has won many awards for its excellence in design and services.

Dubai has become an important tourist destination, helped by its rapidly-expanding airline Emirates, which is headed by Sheikh Ahmed bin Saeed Al Maktoum, an uncle of the emir. Dubai is also diversifying as a hub for service based industries such as IT and finance, with the new Dubai International Financial Centre or DIFC. The government has set up enclaves and freezones for industry specific corporations. Dubai Internet City, now combined with Dubai Media City as part of TECOM (Dubai Technology, Electronic Commerce and Media Free Zone Authority) is one such enclave and houses IT companies such as EMC Corporation, Oracle, Microsoft and IBM, and media organisations such as MBC, CNN, Reuters and AP.

The government's vision to diversify from a trade based, but oil reliant economy to one that is service and tourism oriented, has been conducive to the growth of real estate corporations such as Emaar Properties, and Nakheel. Corporate office enclaves on Sheikh Zayed road were developed to shift Dubai's traditional business area from the creek to the western parts of the city.

Dubai is fairly unique in that its population consists mainly of expatriates, with UAE Nationals (Emiratis) constituting the minority. The vast majority of these expatriates come from the Indian subcontinent and the Philippines. The UAE government does not allow any form of naturalization or permanent residence to expatriates. Even children born in the country are not granted citizenship, unless a parent is a UAE national. Discrimination against Asian expatriates is common. Salaries for lesser qualified citizens are usually several times that of a much higher qualified expatriate. Reports of Emirati employers defaulting on several months salaries are quite common. Expatriates from Western countries however, do not face such discrimination.

Dubai's land-reclamation projects, the Palm Islands The Palm, Jumeira, The Palm, Jebel Ali, The Palm, Deira, and The World will be the world's largest artificial island complexes, developed with villas, golf courses and holiday resorts.

The first villa freehold properties that were occupied by non-UAE nationals were The Meadows, The Springs and The Lakes, all masterplanned communities designed by Emaar, resulting in luxurious upperclass neighbourhoods collectively known as Emirates Hills. Over the 2005-2006 time frame, most of the freehold skycrapers and other villa projects will be ready for occupation, sparking a new phase in Dubai's history as a city.

The official language is Arabic, but English and Hindi are widely spoken.

Emaar properties is on course to construct the world's tallest building, Burj Dubai. The corporation claims: "Burj Dubai's height is a closely guarded secret but it will beat all records and on a scale that will be a dramatic testament to Dubai's faith in the future."

Nearly all the commercial establishments are run by expatriates with a silent local partner who merely "rents" the business license for a negotiated annual fee without taking part in any capital investment. The numerous free trade zones allow for full expatriate ownership, but are only suitable for large businesses.