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The official language is Arabic, but English and Hindi are widely spoken.

One of the most imporant personality figures in Dubai is Sheikh Rashid bin Saeed Al Maktoom. He ruled Dubai for over 30 years within which he created major large projects like the Jebel Ali free zone, world trade center and the airport.

The annual Dubai Shopping Festival (DSF) draws shoppers from the Indian subcontinent and around the region. Other, smaller shopping festivals such as Dubai Summer Surprises are held throughout the year.

Nearly all the commercial establishments are run by expatriates with a silent local partner who merely "rents" the business license for a negotiated annual fee without taking part in any capital investment. The numerous free trade zones allow for full expatriate ownership, but are only suitable for large businesses.

Non-Muslims in the country are free to practice their religion but may not proselytize publicly or distribute religious literature. The Government follows a policy of tolerance towards non-Muslim religions and, in practice, interferes very little in the religious activities of non-Muslims.

There are an increasing number of "freehold" villas and flats which come with a guaranteed residence visa renewable every three years for a around US$1350 per person. The Jumeira Palm, an artificial island in the shape of a palm tree, is one of these. It is illegal to seek employment on this visa though, and a separate job visa must be obtained from an employer. It is common practice among Dubai employers to hold on to employees' passports for the duration of the employment contract. This is done to prevent expatriate employees from moving to higher paying jobs. On termination of an employment contract, expatriates and their families are usually banned from the country for six months.

The ruler of Dubai is H.H. Sheikh Maktoum bin Rashid Al Maktoum, who is also the Prime Minister of the federation of the United Arab Emirates. The crown prince is H.H. Sheikh Mohammed bin Rashid Al Maktoum, one of the emir's younger brothers.

Apart from donated land for the construction of churches and other religious facilities, including cemeteries, non-Muslim groups are not supported financially or subsidized by the Government. However, they are permitted to raise money from among their congregants and to receive financial support from abroad. Christian churches are permitted to openly advertise certain church functions, such as memorial services, in the press.

The government's vision to diversify from a trade based, but oil reliant economy to one that is service and tourism oriented, has been conducive to the growth of real estate corporations such as Emaar Properties, and Nakheel. Corporate office enclaves on Sheikh Zayed road were developed to shift Dubai's traditional business area from the creek to the western parts of the city.

The horse race known as the Dubai World Cup is held annually, and is the world's richest horse race with over US$15,000,000 worth of prize money.

Islam is the official religion of all the emirates. A vast majority of the people are Sunnis. There are foreign minority Hindus and Christians as well. Dubai is the only Emirate to house a Hindu temple.